After many years of creating limited editions with Rolex, Hermes and IWC pieces | decided to go back to uncompromising utility, elegance, function and form.

The most iconic tool watches were created with rigorous standards and value, they were not exorbitant in price

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My name is Alejandro Alcocer aka Hano Analog.

As a collector of vintage watches and a child of the sixties I was brought up in a world of fast cars, challenging surfing conditions and steep descents.

We believe that “The time is now"

With that spirit in mind every piece is made for you, bespoke and only using the best techniques.

An indoor scene showing a person with dark hair sitting on a wooden bench at a table in a bright room with large windows, wooden floors, and modern decor, including a hanging lamp and houseplants.
Display of six wristwatches on a wooden log and a blue surface with various small items, posters, and wooden plaques in the background.

Handcrafted in

Japan we assemble each piece at our atelier in the pays basque of

France

My travels and spirit for adventure have taken me around the world and have amassed significant life experiences that inform my work.

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A black wristwatch with a yellow and black dial, a leather wallet, and a black leather bag on a dark surface.

We craft our pieces using the best stainless steel, every part has been carefully designed and built to our exacting specifications

All our packaging is carefully handcrafted with vegetable tanned and vegetable dyed leather in our atelier

We test all our watches with the help of our team of daring, committed, talented and dedicated ambassadors

A wristwatch with a black dial and yellow markers, worn on a tattooed wrist, with a background of a blue and white striped umbrella or parasol.

We pursue excellence, integrity and passion with everything we do.

We are

HANO ANALOG

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  • "I started my collection with a French Diver V1 that has traveled extensively in my wrist, now I own a 914 and a Diver Stealth and i get compliments all the time."

    —Jose Rodriguez

  • "Alejandro's love for watches and his research and development are paramount for his brand, after purchasing a custom 1953 Rolex Explorer I from him in 2012, I now also own a Vintage Patina and could not be happier, it proves that quality and excellence does not need to exorbitant in price."

    — Michael F

  • "I own many Tool Vintage Watches and my Röbler is my current favorite i have yet to see another one and i belong to many collector clubs.it is always well received and a piece I treasure.

    —Julian F

Start Collecting Today.

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